Recruitment videos not only serve as compelling tools to attract potential employees, they are also classic corporate advertising videos for generations to come and enjoy. I invite you to sample a few memorable recruitment videos that will give you inspirations of what key elements should be incorporated in order to capture the audience.
- “It Was A Happy Day” is a joyous recruitment video put together by Ernst & Young in 2001. It is so memorable that it is one of the most talked about corporate videos ever.
- It’s a grueling 9-minute video by Southwest Airlines, appropriately titled “Just Plain Fun”. Be warned, the video is hypnotizing! By the way, the administrative purchasing portrayal is just embarrassing.
- I simply do not understand why the Taiwanese armed forces would need to recruit when they already have transformers on their force!
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Ok I just cannot resist to include this ad for the Japanese navy. You be the judge, and tell me what you think.
- This is a college recruitment video instead, for Appalachian State University in 2005 (!!!!). Seriously, they couldn’t come up with anything more sophisticated than “Hot, Hot, Hot” ? There are subtitles and you can find it in all karaoke boxes in town. Sing along!
Confessions of a Corporate Shopaholic 
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